- Permissions by role, department and individual Zalo account
- Mask customer phone numbers with a PIN
- Audit log: who did what
- Two-factor login in the mobile app
Omnichannel conversational CRM software
Manage your Zalo sales with ZCRM
Your sales team runs multiple personal Zalo accounts, Zalo OA, Messenger, Instagram, WhatsApp and webchat from one inbox, with a CRM, lead distribution, automated follow-ups and a mobile app.



Key features
What sales teams use every day in ZCRM
Seven feature groups already available in ZCRM, from the shared inbox to automated follow-ups and the mobile app. Click each one to see the real screens.
Unified inbox
Every chat channelin one inbox
Messages from personal Zalo, Zalo OA, Facebook Messenger, Instagram, WhatsApp and your website webchat land on one screen for the whole sales team to answer, with no need to open multiple apps or browser tabs.
- 3-column chat: conversations, messages and customer profile on one screen
- A customer who messages several accounts is still recognized as one person
- Send and receive images, video, audio, files, animated stickers, bank cards and QR codes

Multi-account Zalo & anti-ban
Run many Zalo accountson one screen
A sales team, or a single person, can manage dozens of Zalo accounts without juggling devices or browsers, with a health dashboard that helps reduce the risk of accounts being banned.
- Log in new accounts by scanning a QR code, no password sharing
- The channel health dashboard shows which accounts are weak so you can act first
- A dedicated proxy per account and safe daily sending limits

Lead Pool
Distribute leads fairlywithout manual scrambling
Lead Pool puts new leads into a queue and hands them to salespeople in turn on a first-in, first-out basis, instead of letting the team fight over leads on a shared board.
- Leads enter a fair queue and are assigned in turn, first in, first out
- A distribution log lets managers review the full history
- Choose which lead sources feed the queue automatically

Scoring & customer care
Know who is about to buybefore sales has to guess
ZCRM scores leads automatically from their messaging behaviour, tracks customers through a 5-stage pipeline and sends appointment reminders over Zalo so sales never miss someone ready to buy.
- Lead scores are calculated automatically from messaging behaviour
- 5-stage pipeline: New, Contacted, Interested, Converted, Lost
- Appointment reminders over Zalo let customers confirm themselves, reducing no-shows

Marketing automation
Follow up consistentlywithout messaging one by one
Send bulk announcements with paced delivery, run multi-step care sequences and send friend requests at a safe pace, all automated in ZCRM.
- Broadcasts and sequences respect safe limits to reduce the risk of account bans
- Shared content blocks and message templates for the whole team, type “/” to insert
- Scan the Zalo groups you belong to for potential customers

AI assistant & chatbot
Reply to customers fasterwith AI right in the chat
The AI Assistant suggests replies and summarizes conversations right in the chat window, while a Dify chatbot can answer customers around the clock based on the scripts and knowledge base your business configures.
- AI suggests replies and summarizes conversations right in the chat window
- Chatbots assigned per group or Zalo account, answering from the knowledge base
- Quick answers (FAQ) reply instantly without calling the AI

ZCRM Mobile App
Care for Zalo customersright from your phone
The ZCRM app for iOS and Android lets salespeople reply to customers from multiple Zalo accounts and see customer profiles, appointments and the day’s tasks without opening a computer.
- iOS 13.4+ and Android 7.0+
- Shares data with ZCRM Web
- Push notifications when customers message, even when the app is closed


The ZCRM ecosystem
Fully connected, run from one platform
Messaging channels, sales operations, automation, apps and integrations all revolve around the same customer data in ZCRM.
Secure – Flexible – Easy to use
Easy for sales, reassuring for managers
An interface as familiar as chatting on Zalo, while access rights and customer data always stay under the business’s control.
- Custom permission groups for multi-department teams
- Choose your own AI provider and API key
- Public REST API, webhooks, Google Sheets, Zapier
- Add new channels right from Settings
Flexible & extensible
- 3-column chat: conversations, messages, customer profile
- Type “/” to insert the team’s message templates
- A 6-tile KPI dashboard for managers
- Works on the web and on iOS and Android apps
Clear & easy to use
Supported channels
Whatever channel customers use, sales replies in one place
The channels below already connect to the ZCRM inbox. Leads from Facebook, Zalo Ads and TikTok Lead Ads also flow straight into the CRM.
- Personal ZaloMany accounts on one screen
- Zalo OAOfficial account
- Facebook MessengerFanpage messages via Pancake
- InstagramDirect messages (DM)
- WhatsAppWhatsApp Cloud API
- WebchatChat widget on your website
- TelegramTwo-way bridge with Zalo
- Lead AdsFacebook, Zalo Ads, TikTok into the CRM
Our software
Explore ZCRM solutions
See ZCRM running with your data
Book a demo over Zalo and the ZCRM team will walk you through connecting Zalo accounts, distributing leads and using the mobile app for your sales team.