ZCRM

Scoring & care

Know which customer is close to closingbefore sales has to guess

ZCRM automatically scores a customer's potential based on messaging behavior, tracks them through a 5-stage pipeline and sends Zalo appointment reminders so sales never misses someone ready to buy.

  • Customer potential is scored automatically based on messaging behavior
  • Zalo appointment reminders let customers confirm themselves, cutting missed appointments
Customer scoring rule configuration

Scoring & care

Explore the features

From a customer's first message to a confirmed appointment, every care step is backed by data so sales prioritizes the right person.

Configuring lead scoring rules

Scoring rules

Set rules that add points for customer behavior such as messaging, booking an appointment or viewing a quote.

Behavior-based scoring criteria

Scoring criteria

See exactly which criteria contribute to a customer's potential score.

5-stage customer pipeline with real data

5-stage pipeline

Track customers through 5 stages from New to Converted or Lost, to care for them at the right moment.

List of customer appointments in ZCRM

Customer appointments

Create, track and update appointment status across 3 tabs: Today, Upcoming, All.

Customer list with lead score and stage

Customer list

Filter customers by lead score, stage or tag to build a priority care list.

From lead score to a closed appointment

Every customer action is recorded, adds up into a score, and moves the customer to the right next step in the pipeline.

  • Customer messaging behavior
  • Automatic potential score
  • 5-stage pipeline
  • Stuck customers
  • Today & Upcoming appointments
  • Zalo appointment reminders
  • Notes & interaction history
  • Assigned owner
Customer scoring rule configuration

Automatic scoring

A potential score helps sales prioritize the right customer

The system automatically scores based on customer messaging behavior using configured rules, instead of leaving sales to guess who is more interested.

Managers can see which criteria contribute to the score and adjust the rules to match real sales behavior.

  • Scoring rules based on customer behavior
  • See which criteria contribute to the score
  • Sales prioritizes high-scoring customers instead of guessing
5-stage customer pipeline with real data

Sales pipeline

Track customers through 5 stages, from New to Converted

Every customer moves through a 5-stage pipeline: New, Contacted, Interested, Converted, Lost, letting managers see exactly where a customer stands so they can prioritize care.

The customer list can be filtered by lead score, stage or tag, making it easy to build the day's priority care list.

  • 5-stage pipeline: New, Contacted, Interested, Converted, Lost
  • Filter customers by lead score, stage or tag
  • Notes, activity and interaction history per customer
List of customer appointments

Appointments

Zalo reminders let customers confirm themselves

Sales creates appointments and tracks them across 3 tabs: Today, Upcoming, All, so no important customer meeting is missed.

Customers receive a Zalo link to confirm Completed or Cancelled themselves, with no login to the system required.

  • Create, track, cancel or complete customer appointments
  • Automatic Zalo reminders with a public confirmation link
  • Customers confirm Completed/Cancelled themselves, no login needed

Automatic potential score

The system automatically scores based on a customer's messaging behavior.

A clear 5-stage pipeline

Track customers from New to Converted or Lost on one screen.

Zalo appointment reminders

Customers confirm appointments themselves via Zalo, cutting no-shows.

See how your customers get scored

Book a demo so the ZCRM team can walk you through configuring scoring rules and a pipeline that fits your sales team.